Community Corner

Your Take: The New Husky at UConn

What do you think of Jonathan's new look?

Jonathan the Husky has had a mean makeover. 

This past week, the University of Connecticut - oops, I mean UCONN - unveiled its new look for its beloved mascot and its new branding for the athletic program. 

"The new look is part of a new institutional branding and marketing program announced in early April by President Susan Herbst that uses “UCONN” as the primary mark of the University in all signage, publications, advertising and marketing activities," according to an article written by Kenneth Best for UConn Today.

It's not the first time that Jonathan has received a new look in his proud nearly 80 year history with the school. According to the UConn Today report, the 2013 Jonathan is similar to the 1970s version and "returns to a more realistic depiction of a Husky."

What do you think of the new look? Will you be tossing aside your "old" UConn sweatshirt and headed to the Co-Op as soon as the ones with the new Jonathan are released? Does this new husky look more intimidating and more representative of the university athletic programs and department? 


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