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It's Not Darn Tough to Find Truth, Justice and the American Sock

A Vermont-based company has a hot, OK warm, product for you to try that retails in Connecticut.

So, at home, there is a young purple freak who skis and a Zumba queen who does not.

Yet, when looking for their winter gear, there is one-stop shopping in the never-ending battle for truth, justice and finding an American-made sock.

Darn Tough does it again.

The Vermont-based company has been in the sock business for more than three decades and its Merino wool is about as itch-free and comfortable as it gets. The company also provides two comfort levels in its ski and ride over-the-calf hosiery - cushion and ultra light.

For my 7-year-old, who skis the greens and blue cruisers for the most part, the choice was easy - the padded over-the-calf socks. There is a purple pair called Night Shade.

Yes, the performance is there, but the trick with the kids is to combine that and fashion. She has a purple jacket over purple pants over a purple base layer and a purple vest. Right now the helmet is pink, but that will soon change. Obviously, she needs purple socks. (Other colors include teal, Rad Red and Groovy Green.) 

Finding winter socks for my wife was another story. About a decade ago, I had her all comfortable on the hill, after acquiring a set of 123 CM learning skis. A trip to Bretton Woods, N.H., had her confidence soaring and then … she's pregnant.

That was seven years ago with the daughter who now skis. A set of twins soon followed and she put her skis on the shelf. She is now a testament to why hot tubs, porches, indoor pools, and other off-the-mountain amenities were created.

Oh yes, that Zumba class in the fitness center. That seems to be her sport now.

Alas, the Tabitha Taupe women's life/style sock is the perfect fit for her. It's warm enough to wear under a winter boot for a walk or a ride on a mountain coaster, or lounging around the lodge. It is also thin and breathable for that trip over to the Zumba studio at the resort and at home.
The other warm feeling you get from Darn Tough is the price.

David McClure, the owner of New England Ski & Scuba in Vernon, said he was turned on to Darn Tough at a recent trade show and is considering adding them to his store because of the price and the Made in the USA label, a big selling point in this economic climate.

The ski and ride socks retail for about $20 - relatively cheap considering the quality - and can be found at outdoor stores all over the region - particularly Eastern Mountain Sports at 380 West Main St. in Avon, Manchester and West Hartford.

For a full description of the Darn Tough line check out the Darn Tough website.

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Maria Giannuzzi May 24, 2013 at 07:06 pm
Politicians are not CEOs. Elected officials are not CEOs. The comparison is not appropriate, butRead More it does fit with Mr. Morici's misplaced CEO worship. The criticisms may be valid, but they must be examined as political or legal criticisms. The government as a business comparison only increases the power of the corporate state. I also note that Mr. Morici's credo which he attributes to President Obama, "We’ll do as we please, stop us if you can" is a very accurate portrayal of predatory capitalism.
MAC May 24, 2013 at 01:23 pm
Maria, your dismissive and divisive 'analysis' ignores the fact that POTUS is anRead More "executive" position, also "Commander-in-Chief" of the military! O had exactly ZERO "executive" experience, which--along with his anti-business and anti-America views--explains his failures. Mr. Morici's assessment of O's job performance is perfectly pragmatic and relevant, while your doting worship of the "Agitator-in-Chief" is rather pathetic, as well as being irrelevant.
Maria Giannuzzi May 24, 2013 at 12:40 pm
The author of the article quoted endlessly above is Peter Morici, a Professor of InternationalRead More Business at the University of Maryland. I suppose he is to be forgiven if he sees everything through a business lens, after all it has given him a very comfortable livelihood for decades. But it is still a faulty lens on this topic and he should know better.